Сases

  • CLIENT

    Major retailer in the FMCG market

  • BACKGROUND

    Intent to change the assortment for 1) achieve maximum economic effects from sales, 2) conformity of the assortment to the value proposition to customers, 3) expansion of the offer to customers.

  • SOLUTION

    The team of SBS Consulting was invited to assess the situation and develop an approach to change the assortment. The main tasks for SBS Consulting experts were: to conduct an independent analysis of the current state of sales; to form a position on the need and effectiveness of changes in the assortment; to form and evaluate alternative approaches to change the assorttment

  • RESULTS

    The approach to change the assortment was developed, the impact of this approach was evaluated, a roadmap for piloting and project deployment was developed.