Сases

  • Client

    A major manufacturer of electrical equipment and metering devices

  • Background

    There is no current network development strategy for the coming years. It requires the development of a new strategy that meets current market trends.

  • Solution

    • All cities were divided into several groups, and an approach to development was defined for each group. • A detailed analysis of the largest cities was carried out, according to the results of which priority cities for development were identified, locations for the opening of retail outlets were indicated • An assessment was made of the feasibility of opening in regions where the retail network is not represented • The calculation of the effect of the initiatives on the RTO of the trading network has been carried out

  • Results

    • A methodology for assessing the attractiveness of cities has been developed. Initiatives have been formed for retail outlets in each city. The effect of the proposed initiatives is calculated.