Сases

CLIENT

Large Russian retail company
BACKGROUND

The business has been influenced by changes in customer structure and behavior, business complexity, new competition and latest technological innovations. This led to the expansion of marketing functions, the search for new ways of communication and interaction and the need to create a strategy.
SOLUTION

Conducted interviews with Russian and international experts, analyzed the latest trends in marketing and identified key. Based on the trends, developed a marketing strategy using best in class and professional practices, ensuring direction of function development. Assessed the level of digital maturity of functions, developed a framework for AI implementation and advanced analytics.
RESULTS

Trends in the development of marketing function with the involvement of experts are analyzed. Developed marketing strategy taking into account the latest technological and customer trends, developed ambition function.