Сases

  • CLIENT

    Major Russian retailer

  • BACKGROUND

    The development of the e-grocery market and the strong growth of online competitors, along with changes in consumer behaviour, led to the need to develop an online channel strategy.

  • SOLUTION

    The analysis of the needs of buyers of target segments, competitive advantages of key online players and estimation of potential incremental revenue in the section of regions and segments of buyers, A discussion session on the online channel strategy with network experts was prepared and held.

  • RESULTS

    A presentation was prepared with an analysis of customer needs, competitive advantages of online players, assessment of the potential of the network in an online channel. There was a discussion meeting on the strategy of the online channel with experts of the network, summing up the results of the meeting.