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Client
A major manufacturer of electrical equipment and metering devices
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Background
The holding's assets are made up of 10 enterprises. At the moment, companies produce an impressive number of products from different nomenclature groups. In order to further grow the Group, it is necessary to form a "picture" of the market, in terms of existing competitors, volumes, customers, and predict future demand for current and future products in order to make key strategic decisions.
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Solution
• Market analysis was performed for each type of product: domestic production, import, export • The analysis of the main manufacturers (competitors), their market share, development plans and legal claims against their products has been carried out • The analysis of the main consumers of the client's products was carried out in the context of the volume of consumption of products and the volume of consumption was predicted until 2030 • The potential of possible import substitution and the market of "critical" components and materials has been identified
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Results
The analysis of the client's product line was carried out to identify the most promising markets. Recommendations have been developed for further increasing the client's market share in the markets under consideration. A position has been formed on the level of import dependence of the industry (including in terms of the share of unfriendly countries). An analysis and forecast of the market for 34 types of products was carried out with an assessment of the share of key consumers and industries. All production programs of the holding's assets and key consumers have been evaluated.
