Сases

Client

Grocery Retail company
Background

The need to develop an online channel strategy, including CVP, to ensure an increase in e-grocery market share while increasing margins.
Solution

Internal and external analytical materials were collected and analyzed for the approval of the strategy, including CVPROMO. A universal CVP structure has been created in the online channel, a CVP has been developed in the online channel for new elements for the client within the framework of the created structure.
Results

A general presentation on the company's strategy in the online channel has been compiled, including the CVP of several retail chains, with goals and key value propositions for the client for each network.